When we work on the new brand identity for MexicoFinder our goal was to reflect the vast Mexican culture, its colors, shapes, and folklore. We work as a team with the client and we manage to develop a solution that promises to excite the consumer and invite him to travel to Mexico. We also develop extra elements, patterns and more than 30 different icons that help strengthen the presence of brand identity.
Type of Work: Branding
Executive Creative Director: Alberto Herrera
The idea behind the development of this brand was the Mexican culture, its flavors, colors, traditions, and textures. We wanted the consumer to see the branding and get excited in the same way that excites a trip to Mexico. The result is a serious and exotic brand that invites you to travel.