Kua Café
Brand Identity
Branding for an online
coffee store based in Mexico.
We work on a new challenge, design the new brand identity for Kua Café. Our focus was to develop a brand identity that brings together two concepts into one. First of all, for the digital part, we work in a minimalist logo that alludes to a coffee cup and a market bag. Secondly, in this branding we work on collage elements that bring a handcraft feeling for an organic coffee. We also do the website and social media.
Client: Kua Café
Website: www.kuacafe.com
Type of Work: Branding & Website
Executive Creative Director: Alberto Herrera
The logo is a clear mix between a shipping bag and a cup of coffee that gives a clear idea of Kua's purpose from the first sight. The collage, the thick typography and the use of gradients and strong colors add strength and dynamism to a brand that wants to opt for eco-friendly.