We work on a new challenge, design the new brand identity for Kua Café. Our focus was to develop a brand identity that brings together two concepts into one. First of all, for the digital part, we work in a minimalist logo that alludes to a coffee cup and a market bag. Secondly, we work on collage elements that bring a handcraft feeling for an organic coffee.
The logo is a clear mix between a shipping bag and a cup of coffee that gives a clear idea of Kua's purpose from the first sight. The collage, the thick typography and the use of gradients and strong colors add strength and dynamism to a brand that wants to opt for eco-friendly.