We designed the new Bulltug branding, a brand of dog toys that are run by themselves. The client wanted to be cheerful but not childish, the solution was a logo that is strong but also cheerful. A complete success.
Bulltug is a pun between bulldog and Tug (toy). We create a unique illustration of a bulldog, cheerful but not childish. We also add a strong typography, as strong as toys. In addition, we add a small twist to the letter G to focus on the term "toy."